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Take a deep dive into gift annuity marketing with Dianne Armstrong, Vice President for Gift Planning, Planned Parenthood, and Pamela Bennett, Director of Gift Planning, The Metropolitan Opera, who together have a combined 50+ years in this field.  Pamela and Dianne will explore strategies for marketing CGAs including mail, email, websites, and donor visits.  Additional topics will include aligning your marketing with your gift acceptance policies and with where your permits and licenses are issued, essential database information, how to reach donors depending on your marketing budget, follow up to keep donors happy with their gift annuity experience, restrictions imposed by states and the Philanthropy Protection Act, focusing on the most common ways to fund gift annuities, and many other issues.  

ACGA Members: $50 / ACGA Non-members: $75

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About the Speakers

Dianne Armstrong
Vice President for Gift Planning
Planned Parenthood

Dianne Armstrong is Vice President for Gift Planning at Planned Parenthood Federation of America. Her career has included a variety of roles in development at the Rutgers University Foundation (1981-1986), Long Island University (1986-1990), Cornell Medical College (1990-1996), Women in Need (1996-1999), and Planned Parenthood (1999-present). She earned an M.S. in Nonprofit Management from the New School and has retained the CFRE credential since 1989.

At Planned Parenthood, Dianne and her team have built a national planned giving program that includes a legacy society of some 3,000+ donors, a comprehensive life income gift program, services for the network of Planned Parenthood affiliates, and the organization’s first Bequest Challenge Campaign that generated more than $362 million in documented bequests.

In addition to serving on the board of the American Council on Gift Annuities, Dianne’s volunteer service includes roles with Women In Development-NY, the Greater NY Chapter of AFP, Fundraising Day in New York, and PPGGNY.

Pamela Bennett
Director of Gift Planning
The Metropolitan Opera

Pamela Bennett has worked in planned giving for nearly 30 years.  She is Director of Gift Planning at The Metropolitan Opera, which she joined in 2019.  Previously Pamela spent eight years as Director of Gift Planning at the American Jewish Joint Distribution Committee and 19 years as Director of Planned Giving at Memorial Sloan-Kettering Cancer Center.  In each prior position, she developed marketing plans which have significantly grown planned gift notifications and at least tripled trust and estate income.  Pamela is a graduate of Brown University and Vanderbilt University Law School.  She practiced law at several New York firms and non-profits.  Pamela has spoken on planned giving at numerous organizations including ACGA, PPGGNY, the State Street Global Advisors Planned Giving Conference, Fund Raising Day in New York, and the AAMC National Professional Development Conference.